WHAT CLIENTS SAY:
“Patty Tobin excels at shaping our clients’ stories for maximum media coverage. She knows how to make news and bring it to the attention of the most influential media. We’re pleased with the results she has achieved and highly recommend her as a media relations expert.”
George McGrath, McGrath Business Communications, LLC
“Patty quickly gets up to speed on assignments, works seamlessly with existing resources and tireless drives results. I’ve worked with her on multiple occasions and she always delivers.”
Jerry Tolk, FleishmanHillard GM (Atlanta), former SVP with Zeno Group
“Patty jumped right in to become a valuable member of our healthcare team. She secured a range of media opportunities — through teamwork, research, crafting targeted pitch letters, and strategic pitching. We were more than satisfied!”
Michael Roth, Leader, Healthcare, Bliss Integrated Communication
“Patty is a media relations rock star. She is a flexible media relations practitioner who has the ability to think like a journalist. Because of that skill, she secured great results. In addition, Patty’s written communication skills are superb. She has a gift for writing materials that succinctly express clients’ messages while ensuring that the intended audience ‘gets it’.”
Al Martin, formerly with Impact Communications
“As a reporter for BioSpace I have worked with Patty on multiple occasions to connect with one of her clients in order to write an article about that particular company. Patty is highly knowledgeable about her clients’ business and knows how to make the right pitch to our news team in order to share that information. Not only is she skilled in pitching her clients, Patty is also exceptional at facilitating interview schedules between a reporter like me and one of her clients. I know when I receive a phone call or email from Patty that it’s going to be something I want to sink my reporter teeth into.”
Alex Keown, Freelance Writer and Editor, BioSpace
“When I work with Patty in either a collaborative effort or hire her outright for media relations, I know that she’s at the top tier of our industry. Patty knows the media and she thinks like a journalist. She works hard for each and every client, leaving no stone unturned looking for the best possible media placement.”
Darcie Rowan, Chief Innovator, Darcie Rowan Public Relations
“I worked closely with Patty on a national book launch where she was responsible for helping garner national TV and radio opportunities for the client. Patty has excellent media contacts and worked tirelessly to ensure we got the type of exposure needed to successfully introduce the book.”
Ann McDonough, Principal, W Marketing Communications
“Patty was a terrific resource in our media relations and strategy work for personal finance clients. She takes the time to understand the space and shape a perspective on how best to build awareness. She also owns a number of important relationships within the media. For our specific engagements, she helped strategize outreach, draft communications, and coordinate directly with reporters. In all those instances she helped deliver impressive results.”
Michael Azzano, Owner, Cosmo Public Relations
“I’ve worked with Patty on healthcare media outreach initiatives and on every project she’s far surpassed our goal of media interviews and placements. She is tremendous at garnering interest from the media (TV, print and radio), even without timely news pegs. She is an outstanding pitcher and I highly recommend working with her.”
Ellie Polack, former SVP, Healthcare Media Relations, Edelman
“Patty Tobin is an excellent media pitcher and knows how to turn a mundane idea into a news worthy story that grabs the attention of reporters. She has solid contacts in radio, print and television. She’s creative in thinking through the placement strategy, persistent when it comes to identifying the appropriate reporter, and unstoppable in pitching the story until she gets results.”
Carrie Collins, former Principal, Brodie Collins Cherel & Associates
CONTACT
Tobin Communications LLC
646.270.2237
ptobinpr@verizon.net